We developed a social media playbook and visual direction for Think with Google, specifically tailored for LinkedIn. Using the core brand guidelines as a foundation, we expanded the visual identity by introducing guidance on typography, color, photography, and animation. To bring structure and clarity to content, we established topic-based visual buckets, each with its own distinct style. These foundational templates served as a launchpad, designed to scale and evolve, allowing future creative to flex within a cohesive system while pushing the brand forward on social.